This Cookie Policy explains how Prime Claim Asset Consultancy ("Prime Claim", "we") use cookies and similar technologies on our website primeclaimgroup.com. This text should be read together with our Privacy Policy and GDPR Information Text, which explains how we process your personal data more broadly.
By using our site, you accept the use of technologies that are essential for the site to function. Non-essential technologies, such as advertising measurement cookies, are only used when you give your explicit consent via our cookie notice, and you can change your preference at any time.
A cookie is a small text file placed on your device through your browser when you visit a website. Cookies enable the site to recognize your device, remember some information about your visit, and function properly. Cookies may be "session cookies", which are deleted when you close your browser, or "persistent cookies", which remain on your device until you delete them or they expire. In this policy, we also use the word "cookie" as shorthand for browser local storage and similar technologies.
We use cookies for limited and clearly defined purposes:
The consent controls described here keep personalised advertising and analytics disabled. Google Ads measurement is optional. Google may process visit, device and advertising-interaction information when you permit measurement; see how Google uses information from partner sites.
These cookies are essential for our site to function and cannot be switched off from our systems. They are typically placed only in response to actions such as you selecting your privacy preferences, submitting a form, or navigating between pages. Since the site cannot function properly without these technologies, explicit consent is not required for their use; However, we inform you here. Mandatory cookies; It is used to protect the security of the site, to remember the selection you make in the cookie notification and to provide basic functions such as sending the file evaluation form.
We use Google Ads to measure advertising performance. The Google tag is blocked on initial visits until you select “Allow measurement”. It also stays blocked on subsequent page loads when you reject optional storage. Allowing measurement permits advertising storage and advertising measurement data; personalised advertising and analytics remain disabled. The banner uses Google Consent Mode v2 in basic mode. Choosing “Reject optional” does not prevent reading the website or using its forms.
We use essential cookies based on our legitimate interest in providing a secure and functional site and that they are necessary to provide the service you have requested; Explicit consent is not required for these. We use all non-essential cookies, including advertising measurement cookies, only in accordance with GDPR and based on your explicit consent obtained through our cookie notification before cookies are placed.
The banner offers equally visible acceptance and rejection buttons. Optional measurement is off by default. Your choice, its timestamp and the notice version are stored in this browser under pc_cookie_consent_v1 for up to 180 days. After expiry, or if you clear that storage, the banner asks again. This preference record is stored on your device; this banner does not send a separate consent log to our server. Campaign identifiers in lz_utm are stored only while measurement is allowed and are removed when it is declined or withdrawn.
There are several ways to control cookies:
The steps to follow vary depending on the browser and device you use. If you use more than one device or browser, you must set your preferences on each separately.
You can reject non-essential cookies without losing access to our site. If you turn off essential cookies in your browser, some features may not work, forms may not be sent properly, and the cookie notification may reappear with each visit because your consent preference will not be remembered. Rejecting optional measurement does not disable the website or contact forms. Withdrawal updates the Google consent state and removes known first-party measurement cookies. A Google tag already loaded on the current page may send a limited consent-status signal; it will not load on subsequent pages while your saved choice is rejection. You can also use browser settings to remove cookies, including third-party cookies that this site cannot delete.
We may update this Cookie Policy from time to time to reflect changes in the technologies we use or changes in legislation. When we make changes, we will update the date below and re-ask for your consent when necessary. We recommend that you review the policy regularly.
If you have questions about our use of cookies or this Policy, you can contact us:
Cookie controls last updated: 15 September 2026.